branding management

   branding management

Brand

ÒA name, term, sign, symbol, or design (or some combination of these) used to identify the products of one firm and to differentiate them from competitive offerings.

Brand

Brand Name

Words, letters, or symbols that make up a name used to identify and distinguish the firm’s offerings from those of its competitors

world famous brands name

Ò#nike #sony #fashionothon #adidas #durex #hyundai #samsung#volkswagen #ledo #kodak #toyota #reebok #nintendo #Lufthansa #nivea in country  with city
#USA #china #chain #japan #India #delhi #goa #mumbai #chennai #kolkata #patna #lucknow #allahabad #kanpur
#fashionothon  http://fashionothon.com/

A Good Brand Name

1.  Easy to pronounce

  2.  Recognize

  3.  Remember

  4.  Legally protectable

    Brand Identity

ÒA unique set of brand associations that the brand  strategist aspires to create or maintain .These associations represents what the brands stands for and imply a promise to customers from the organization members. Its also used as brand image interchangeably

         

               Brand Identity

        Trademark

ÒA brand that has been given legal protection and has been granted solely to its owner.  

 

Family Brand & Brand Extension
The decision to use a popular brand name for a new product entry in an unrelated product category.  
Brand Strategy

The decision to use a popular brand name for a new product entry in an unrelated product category. 

  a) Family

  b) Individua

Branding Strategies

ÒProduct Branding Strategy  Focusing on 

      product concept e.g. HLL P&G,ITC

ÒLine Branding strategy,focussing on 

    complimentary benefits or features e.g. 

     Lakme

ÒRange Branding Strategy, Expanding your 

     expertise like Dabur , Himalaya

ÒUmbrella Branding strategy.  All products 

    are positioned under one single brand. E.g   

     tat Birla etc.

ÒDouble branding strategy; Combination of  

   umbrella branding and product branding 

     e.g Tata Indica,Bajaj Pulsar,etc.